What is Search Engine Optimization “SEO”


What is Search Engine Optimization “SEO”

SEO PictureSearch Engine Optimization- is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.Google is developing and pushing mobile search as the future in all of its products. In response, many brands are beginning to take a different approach to their internet strategies.

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Why SEO is Important For Businesses

SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses.


Here is the list The top 10 SEO Auditing Tools You Should Use in 2017

  1. Woorank-

    is an amazing auditing tool for analyzing the websites and this tool is very useful for website owners, SEO Agencies and digital marketing companies.  Woorank provides detailed analysis of On-Page SEO, Off-Page SEO, broken links, backlinks and locate defective web pages and will give recommendations to improve the site visibility and ranking.

  2. Raventools-

    is awesome SEO audit software for digital agencies and SEO consultants to get quality reports with all the technical SEO issues and recommendations. With this tool we can get all the suggestions related to site page speed, design, social media reputation, bakclinks and online reputation. Raven tools provide a list of SEO tools to research, and optimize your website. The tool is easy to use to make reports to audit, marketing and social media. Raventools is the best option if you want to run marketing campaigns and to increase the website rankings.

  3. Semrush-

    is another auditing and research tool extensively used to track the organic keywords, competitor research, backlinks and PPC keywords of the competitors. We can use Semrush tool aggressively to track the competitor’s data and we can implement those in our SEO efforts in order to boost our website ranking.

  4. Moz-

    is one of the prominent SEO tool providers and large SEO agencies, website owners are using Moz products extensively in SEO processes. SEO experts use moz rank, Domain authority and page authority as metrics and take into consideration while doing Link building with other sites. Moz offers free and pro tools targeted for both small to enterprise business.

  5. WebCEO-

    is another vividly used auditing tool to locate all the problems found on the website.  WebCEO is SaaS platform mainly used for tracking and monitoring SEM Campaigns, manage links, competitors activity and can the optimize keywords.

  6. SpyFu- 

    is an amazing tool for extracting competitor’s insights and you can observe the all your competitor’s activity. SpyFu is a very useful for the SEO enterprises and web owners for doing online marketing, digital marketing and sale activity.  We just have to put a URL in SpyFu homepage and we will get all the insights of our website and its competitors  insights such as keywords, backlinks, number of searches and more.

  7. SEO Site Checkup-

    is free auditing tool that will analyze the entire website in 6 different categories such as mobile usability, SEO issues, social media and server, security and semantic web. It’s a comprehensive SEO tool to get all the data from search engines and it gives site health score, performance of the website and the failed checks of the site.

  8. Found’s SEO Audit Tool-

    is very useful for digital marketers and agencies to trace the problems of the website and we can find the way to fix them. We just have to put URL in the tool to get the all audit details related to Technical issues, Content issues and External link analysis. We can download the auditing results in PDF format to share with clients and others.

  9. Seoptimer-

    is an awesome free auditing tool to locate the errors of the website. The tool will recommend the procedures to improve the website search rankings. We can also download the Google Chrome extension as well for auditing the individual website pages.

  10. Screaming Frog-

    is a desktop program and a crawling tool for analyzing the entire website. The tool provides the useful insights and it found SEO problems of the website by crawling the entire website. With the help of this auditing tool we can examine various parameters such as sitelinks, outbound links, meta descriptions, anchor text, security, broken links, response time, ALT tags and many more. The tool will crawl up to 500 URLs for free.







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